Walking & Wayfinding
Why walking:
Walking creates a lively, often more friendly atmosphere on the street, as well as a sense of civic pride and local ownership. Street crime is reduced by having more populated streets, and people feel safer at large. Being free, walking is also socially inclusive. Designing and managing the street environment with the needs of people with limited mobility and different impairments in mind can significantly increase their independence. It also benefits those who are temporarily encumbered with buggies, shopping or luggage.
MAPS for pedestrians adress walkers specific requirements, like headsup orientation, walking times and maximum legibility.
MEDIA based on a coherent masterplan various formats like, printed maps, signs, online, apps for digital devices etc are developed within a common design language.
CITY WAYFINDING systems develop more reliable, sophisticated mental maps and are easy to use and updateable.
A GREENER WAY Walking is the most sustainable mode of transport. It causes no air pollution or CO2 emmission and is very noiseless.
LEGIBLE CITIES are more familiar, give identiity and supoort the uniqueness of a community. Based on scientific research, creative thinking and practical experience, of the Applied Information Group (AIG) London the concept of legible citiesadreses the issues of wayfinding in modern urban centres.
>> If you are interested in a local implementation contact us:
Walking creates a lively, often more friendly atmosphere on the street, as well as a sense of civic pride and local ownership. Street crime is reduced by having more populated streets, and people feel safer at large. Being free, walking is also socially inclusive. Designing and managing the street environment with the needs of people with limited mobility and different impairments in mind can significantly increase their independence. It also benefits those who are temporarily encumbered with buggies, shopping or luggage.
MAPS for pedestrians adress walkers specific requirements, like headsup orientation, walking times and maximum legibility.
MEDIA based on a coherent masterplan various formats like, printed maps, signs, online, apps for digital devices etc are developed within a common design language.
CITY WAYFINDING systems develop more reliable, sophisticated mental maps and are easy to use and updateable.
A GREENER WAY Walking is the most sustainable mode of transport. It causes no air pollution or CO2 emmission and is very noiseless.
LEGIBLE CITIES are more familiar, give identiity and supoort the uniqueness of a community. Based on scientific research, creative thinking and practical experience, of the Applied Information Group (AIG) London the concept of legible citiesadreses the issues of wayfinding in modern urban centres.
>> If you are interested in a local implementation contact us:
Services for Marketing and Sales
High-Performance Vienna offers consultative services for internal communication with focus on product launches. These services include campaigns, positioning-papers, sales-kits, demo materials, campaigns, salesinformation-platforms (roadmaps), local trainings and presentations. Within these activities we combine our understanding of the industry with graphic-design by paying regard to the processes of learning theory.
Against the background of information overload, the fact has to be taken into account that we seldom need an excess of information, but it is more important to present significant imformation in a well structured and activating form in order to make it transferable to effective actions.
Against the background of information overload, the fact has to be taken into account that we seldom need an excess of information, but it is more important to present significant imformation in a well structured and activating form in order to make it transferable to effective actions.
Inspire People by Launching Products and Services
The market success of a product is influenced even before the phase of active sale. A well-prepared product launch, the motivation and activation of the sales personnel, attractive documentation and a customer care beyond the life cycle are the essential concomitant factors. This brochure gives an overview of our philosophy and the services we offer within the scope of internal sale and the communication with sales partners and sales representatives.
In the dialogue with a company´s own employees and its sales partners, the content is naturally paid utmost attention. However, factors that go without saying in customer approach and advertising, are often neglected in internal communication. It is only the design of the communication media that lends the necessary importance to the content, and it is a means for expressing the esteem for the internal customer and the sales partner alike.
Based on the technical understanding of the product, marketing-relevant information is attractively designed and “wrapped up” for the best possible performance by paying regard to the processes of learning theory. Then it is personalised, split in small quantities and made available to the sales representative in various ways.
>> Download PDF-Launchmap
In the dialogue with a company´s own employees and its sales partners, the content is naturally paid utmost attention. However, factors that go without saying in customer approach and advertising, are often neglected in internal communication. It is only the design of the communication media that lends the necessary importance to the content, and it is a means for expressing the esteem for the internal customer and the sales partner alike.
Based on the technical understanding of the product, marketing-relevant information is attractively designed and “wrapped up” for the best possible performance by paying regard to the processes of learning theory. Then it is personalised, split in small quantities and made available to the sales representative in various ways.
>> Download PDF-Launchmap
Structuring Data: Roadmap
By definition, DigitalRoadmap® is a communication tool. Even though this form of communication lacks eye contact, gestures and mimicry, and all pieces of information have to be communicated visually and verbally, it is absolutely necessary that also this type of communication is tailored to the human being and his needs, and the virtual interlocutor in this dialogue is adequately addressed.
Striving to find the right balance between psychology and creativity, the DigitalRoadmap® predefines the guidelines for the design which raise the efficiency in the field of information management and at the same time describe the first step towards an interactive communication.
DigitalRoadmap® stands for a platform ensuring that up-to-date and exploitable know-how is available at the right time and in the right place, thus narrowing information gaps by systematic provision, processing and accessibility of information. The visual organisation and the design of DigitalRoadmap® are strongly determined by aspects of perceptual psychology and neurophysiology, which meet the basic needs of human communication. That is to say, the technological environment of DigitalRoadmap® must not obscure the fact that the communication taking place here, is a man-to-man communication.
Intuitive Orientation
According to the literal meaning of “roadmap”, DigitalRoadmap® quickly gives an overview of a large area. The reason why this principle is also applicable to DigitalRoadmap® in a completely analogue way, can be explained by its specific character, which is determined by two interwoven elements. In the first place this is its emotional effect – the “look and feel” – in terms of an instinctive reaction to what is comprehended at first sight, and in the second place, the visual organisation regarding its hierarchical structure, which allows an intuitive orientation within the information.
Therefore, DigitalRoadmap® pays regard to an elemental phenomenon from the field of perceptual psychology, according to which the mind is not ready to deal with something until the eye can hold on to it. So at first, the DigitalRoadmap® concept forces the sender to define things more precisely, for the central message must be worked out absolutely clearly for allowing its realisation to be visually appealing. Starting from a coarse structure, it is possible then to focus increasingly more on the single elements within which specific pieces of information become visible.
Stimulance and Structure
The psychological principle of stimulance may best be described by the liveliness of communication. For instance, on the one hand, people are curious and love change, letting themselves be enthralled by the new and unknown. On the other hand, they feel well, safe and secure in a familiar environment. Good visual communication always offers both: familiar elements – the basis being the recognition factor – and the new, which rouses the attention and fascinates, and by doing so, creates excitement.
Against the backdrop of today's overexposure to information and the shortage of the resource time, it is particularly important to present significant pieces of content in a well-structured form. Design as a visual form of information management fulfills the function of distinguishing between important and unimportant content, deleting what is unimportant, and by doing so, reducing the complexity of information. In the graphic realisation, interconnected lines create relations and structure, making the alternation of closeness and distance an integral part of understanding and orientation.
The Significance of Information
Starting from the thought “If the company knew what it knows!”, DigitalRoadmap® fulfills the functions of an information port which provides a “port of call” for a needs-oriented distribution of information. The practical realisation is made possible through four steps. First, the identification of knowledge in terms of knowledge stocktaking in a business organisation is to locate and make transparent existing information. Second, the generation of knowledge has to be seen as a possible complement to the existing information pool, taking into account that there are different forms of knowledge (e.g. orientation knowledge, factual knowledge, explanatory knowledge, action knowledge, source knowledge).
The third step corresponds to the diffusion of knowledge. This information transfer is supported by extensive companion material within the framework of internal business communication. The process is successfully concluded by integrating the information offered by the DigitalRoadmap® and by linking it with one's own experience knowledge, which makes the solution of future problems easier.
Striving to find the right balance between psychology and creativity, the DigitalRoadmap® predefines the guidelines for the design which raise the efficiency in the field of information management and at the same time describe the first step towards an interactive communication.
DigitalRoadmap® stands for a platform ensuring that up-to-date and exploitable know-how is available at the right time and in the right place, thus narrowing information gaps by systematic provision, processing and accessibility of information. The visual organisation and the design of DigitalRoadmap® are strongly determined by aspects of perceptual psychology and neurophysiology, which meet the basic needs of human communication. That is to say, the technological environment of DigitalRoadmap® must not obscure the fact that the communication taking place here, is a man-to-man communication.
Intuitive Orientation
According to the literal meaning of “roadmap”, DigitalRoadmap® quickly gives an overview of a large area. The reason why this principle is also applicable to DigitalRoadmap® in a completely analogue way, can be explained by its specific character, which is determined by two interwoven elements. In the first place this is its emotional effect – the “look and feel” – in terms of an instinctive reaction to what is comprehended at first sight, and in the second place, the visual organisation regarding its hierarchical structure, which allows an intuitive orientation within the information.
Therefore, DigitalRoadmap® pays regard to an elemental phenomenon from the field of perceptual psychology, according to which the mind is not ready to deal with something until the eye can hold on to it. So at first, the DigitalRoadmap® concept forces the sender to define things more precisely, for the central message must be worked out absolutely clearly for allowing its realisation to be visually appealing. Starting from a coarse structure, it is possible then to focus increasingly more on the single elements within which specific pieces of information become visible.
Stimulance and Structure
The psychological principle of stimulance may best be described by the liveliness of communication. For instance, on the one hand, people are curious and love change, letting themselves be enthralled by the new and unknown. On the other hand, they feel well, safe and secure in a familiar environment. Good visual communication always offers both: familiar elements – the basis being the recognition factor – and the new, which rouses the attention and fascinates, and by doing so, creates excitement.
Against the backdrop of today's overexposure to information and the shortage of the resource time, it is particularly important to present significant pieces of content in a well-structured form. Design as a visual form of information management fulfills the function of distinguishing between important and unimportant content, deleting what is unimportant, and by doing so, reducing the complexity of information. In the graphic realisation, interconnected lines create relations and structure, making the alternation of closeness and distance an integral part of understanding and orientation.
The Significance of Information
Starting from the thought “If the company knew what it knows!”, DigitalRoadmap® fulfills the functions of an information port which provides a “port of call” for a needs-oriented distribution of information. The practical realisation is made possible through four steps. First, the identification of knowledge in terms of knowledge stocktaking in a business organisation is to locate and make transparent existing information. Second, the generation of knowledge has to be seen as a possible complement to the existing information pool, taking into account that there are different forms of knowledge (e.g. orientation knowledge, factual knowledge, explanatory knowledge, action knowledge, source knowledge).
The third step corresponds to the diffusion of knowledge. This information transfer is supported by extensive companion material within the framework of internal business communication. The process is successfully concluded by integrating the information offered by the DigitalRoadmap® and by linking it with one's own experience knowledge, which makes the solution of future problems easier.
Moving Information: Content-3
The masses of information that have to be processed everyday are getting larger and larger. Now if new information is to be communicated, due importance is attached to guiding the way to, presenting and following up pieces of content. For this reason it is achieved that information is processed in such a way that it can in every case be noticed, identified as relevant, understood and thus utilised by the desired recipient with a maximum result.
Content-3, as a method, is the optimal psychological and graphical preparation, processing and follow-up of a learning content over a certain period of time. Situations that are typical of Content-3, are all sorts of gatherings of persons for the purpose of information transfer such as trainings, kick-offs, meetings and workshops.
The 3 phases:
1 Preparation Through introductory material and the form of the invitation, which expresses the appreciation of both the person addressed and the significance of the subject, the participant is stimulated and put in a receptive mood.
2 Processing It is seldom necessary to furnish additional information, but in most cases it is much more important to present significant pieces of content in a well-structured and activating form, so that they are easy to translate into effective actions.
3 Follow-up At adequate intervals the presented content is tested and actively repeated by using scenarios taken from the daily work routine which are characterised by example-based learning. Concluding surveys present the basis for future optimisation
Examples for practical use
Trainings The available time is used interactively for explanations and interrelations Preparation: basic data; outlook; summary Processing: all available documentation Follow-up: practical situations
Workshops In elaborating new problem-solving approaches, the creative process is started earlier. Preparation: definition of goals; facts Processing: resources for continuation; tools Follow-up: documentation; information transfer; exercises
Meetings The accomplishment of an enhanced decision-making ability and the pursuit of the measures agreed upon. Preparation: relevant decision-making basis Processing: quick-to-find documentation Follow-up: guidelines, processes, designs, reports
The 3 effects
1 Preparation Through a positive approach and a high readiness to deal with a previously introduced subject, efficient and effective use is made of the day of the presentation, meeting or training.
2 Processing The information given does not merely reflect what was presented, it also offers pieces of content for continuation and reinforcement. By means of DigitalRoadmap®, they are processed in such a way that the user can find all information in an easy-access form.
3 Follow-up In this type of learning that follows, new knowledge is related to that already existing, and the content is filtered out as relevant, significant and incorporable, and at the same time the translation of the learned content into practice is prepared.
Content-3 is a service including:
- a graphic realisation in terms of transformative learning
- an open system of information transfer and
- the design and production and the logistics of the materials used.
Return on investment As some presented content is communicated through preparation and follow-up over a longer period of time, an increased effectiveness yet makes possible that the actual amount of time for trainings, workshops and meetings and thus the expenses of the stay they involve, can be reduced substantially.
Content-3, as a method, is the optimal psychological and graphical preparation, processing and follow-up of a learning content over a certain period of time. Situations that are typical of Content-3, are all sorts of gatherings of persons for the purpose of information transfer such as trainings, kick-offs, meetings and workshops.
The 3 phases:
1 Preparation Through introductory material and the form of the invitation, which expresses the appreciation of both the person addressed and the significance of the subject, the participant is stimulated and put in a receptive mood.
2 Processing It is seldom necessary to furnish additional information, but in most cases it is much more important to present significant pieces of content in a well-structured and activating form, so that they are easy to translate into effective actions.
3 Follow-up At adequate intervals the presented content is tested and actively repeated by using scenarios taken from the daily work routine which are characterised by example-based learning. Concluding surveys present the basis for future optimisation
Examples for practical use
Trainings The available time is used interactively for explanations and interrelations Preparation: basic data; outlook; summary Processing: all available documentation Follow-up: practical situations
Workshops In elaborating new problem-solving approaches, the creative process is started earlier. Preparation: definition of goals; facts Processing: resources for continuation; tools Follow-up: documentation; information transfer; exercises
Meetings The accomplishment of an enhanced decision-making ability and the pursuit of the measures agreed upon. Preparation: relevant decision-making basis Processing: quick-to-find documentation Follow-up: guidelines, processes, designs, reports
The 3 effects
1 Preparation Through a positive approach and a high readiness to deal with a previously introduced subject, efficient and effective use is made of the day of the presentation, meeting or training.
2 Processing The information given does not merely reflect what was presented, it also offers pieces of content for continuation and reinforcement. By means of DigitalRoadmap®, they are processed in such a way that the user can find all information in an easy-access form.
3 Follow-up In this type of learning that follows, new knowledge is related to that already existing, and the content is filtered out as relevant, significant and incorporable, and at the same time the translation of the learned content into practice is prepared.
Content-3 is a service including:
- a graphic realisation in terms of transformative learning
- an open system of information transfer and
- the design and production and the logistics of the materials used.
Return on investment As some presented content is communicated through preparation and follow-up over a longer period of time, an increased effectiveness yet makes possible that the actual amount of time for trainings, workshops and meetings and thus the expenses of the stay they involve, can be reduced substantially.
