As Marty Newmeier puts it:

The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation.

 

in reference to Kenya Hara

Kenya Haras attempt to explore the essence of "White", which he sees as being closely related to the origin of Japanese aesthetics – symbolizing simplicity and subtlety. but also emptiness and the absolute void
Good communication has the distinction of being able to listen to each other, rather than to press one’s opinion onto the opponent. Kenya Hara compares this form of communication with an "empty container". In visual communication, there are equally signals whose signification is limited, as well as signals or symbols such as the cross or the red circle on the Japanese flag, which – like an "empty container" – permit every signification and do not limit imagination. Not alone the fact that the Japanese character for white forms a radical of the character for emptiness has prompted him the closely associate the color white with emptiness and the ability to listen.

 

1)
In the general approach we follow the Integral Sustainovation Model, as developed by Regina Rowland,which refers to the dimensions of person, planet, people and prosperity.
2)
in design we allocate short and longterm information to appropriate media and materials depending on content, context and exposure
3)
In content we reduce data to a minimum of relevant information and avoid decoration as well as extensive use of colour
4)
In dimensions we reduce formats
5)
In tools, instruments and media we miimize weight
6)
Materials are selected by ecological criteria
7)
Substrates we use are brought to recycling
8)
To promote business in the neighbourhood we buy locally
9)
Travelling is necessary, nevertheless we try to avoid it, prefer public transport, use the bycicle and walk as much as possible
10)
We promote and encourage initiatives in inclusive and ecological design.

 

is not only a means of information, but source of inspiration and evidence of execution.

 

Comparing terms of design with those in business, the impact of principles of design to business progress gets obvious.

 

Fashion as an expression of identity and positioning.
Guess which car-brand these ladies have represented on one of the international auto-salons in Europe:

Abarth, Aston Martin, Citroen, Fiat, Ford, Kia, Lamborghini, Smart

See the answers at: contact